SM: What was it like starting a business with your friend?
Juvonen: We decided not to do the friends route. We said, “Let’s keep this business.” We buckled down and merged our experiences. Drew financed the company and worked out of her house. Then we became like sisters. When you look at life in circles, part of our circles collide in sync. We’ll say the same thing and have a lot of the same reactions. Yet, we’re different on a whole other part of the circle.

SM: What skills are needed, starting out, in order to become a successful producer?
Juvonen: Producing is a nice, high way of saying manager. There aren’t rules necessarily on how to produce. Being able to adapt to people, being able to have your own opinion, being able to state a case and listen to others [is important]. Love of [a] story is one of the biggest things that keeps this job exciting to me.

SM: What’s something you wish you knew when starting out?
Juvonen: I knew nothing, so it’s not like I could put my finger on one thing. We had a list, at one point, where we wrote down that Hal Ashby would be a great director. He was dead. It’s one of those things where you go, “All right. Cool. Got it.” I don’t believe in regret. I think we made tons of mistakes. I think you learn from those more so than your victories.