Based out of Adrian’s Seattle home, Mamafest has helped to raise more than $36,000 in the fight against breast cancer in the five years it’s been active. The main event is an annual snowboarding and music festival that offers educational booths, snowboard demos, live music, raffles and prizes and culminates with Mamajam, a half pipe competition where boarders show off their best tricks and judge each other. This March’s Mamafest, held at The Summit at Snoqualmie, raised almost $20,000 through individual pledges (people make either flat financial donations on behalf of the participants, or pledge a certain sum per ride) and donations to support the University of Washington (UW) Medicine Cancer Genetics Clinic.

“We wanted to donate to a multi-faceted program, and UW Medicine Cancer Genetics Clinic not only addresses the genetics of breast cancer, but also serves the families exposed to breast cancer, as well as offers hands-on outreach programs,” says O’Neill.

Prior the main event, Mamafest hosts several smaller, local fundraising events, including the popular Capitol Hill Block Party music event. There, Mamafest ladies dish out sno-cones and “I Love Boobs” stickers, along with distributing valuable information. “[Passersby are] drawn in by the stickers and t-shirts, but once they figure out what we’re about, they have a breast cancer story to tell. It’s almost like we are providing a safe place for them to talk,” O’Neill says.