Effective communication is important when building relationships with clients, customers and the media. A stimulating conversation or well-told story may be the most interesting part of a meeting, presentation or media interview. Even witty small talk with a potential client can evolve into a new business deal or project. Here are a few conversation pointers to keep in mind when meeting or networking.

1. A good business introduction includes your first and last name and the name of your company.

2. Always introduce yourself to those sitting next to you at a business dinner. If possible, meet everyone at your table before you sit down. Sit next to someone you don't know rather than someone you do know.

3. When introducing your guest or another person at a function, mention both first and last names and perhaps an interesting item of information about that person.

4. Before going to an event, business or social, be prepared to discuss items of current interest including books, films, television shows or current events.

5. You can find your next conversation starter by reading at least one daily newspaper, weekly news magazine, or watching a morning news show.