Many women see apologizing as a way to settle a situation. They believe that if they give in, then the other side will too. But it doesn’t always work that way. There are situations in which you should not be apologizing. Professional coach Beverly Berner says that she tries not to throw it out there anymore. “Now I’m saying it only when I truly am sorry,” she says.
Count the number of times that you apologize in a day. Pay attention to how casually you throw the phrase around. Once you are aware that you are doing it inappropriately, stop yourself before you say it. It is an admirable quality to be forthcoming and accept responsibility for something you’ve done wrong, but it is a character weakness to accept blame for things you didn’t do. 
Excerpted from The Girls' Guide to Power and Success by Susan Wilson Solovic. Copyright © 2001 Susan Wilson Solovic. Published by AMACOM Books, a division of American Management Association, New York, NY. Used with permission. All rights reserved. www.amacombooks.org.
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| Krissy! | |
| i always start a sentence with it. Why i dont know | |
| Betsy -- Torrance | |
| Saying sorry just runs out of my mouth. Even when I'm not sorry, I feel like I have to because apologizing profusely is the socially accepted norm. But really, by limiting your usage of "sorry" you can be more sincere because when you do say it, people really know that you mean it. | |
| GoldenAfternoon -- San Francisco | |
| I agree! I've started paying attention to how much I say it, and I say it a lot. New resolution: limit "I'm sorry" and "like" in vocabulary. | |
| LILA -- Los Angeles | |
| Wow...I always thought of myself as being pretty assertive, but I do find myself saying "sorry" way too much. It's not that I say it when someone is trying to find a source to a problem, but more apologizing for certain character traits I possess that others may not be used to (getting really excited about something or exuding a lot of passion around folks a little more reserved). After reading this article, I'm going to be really conscious of the amount of times I say "sorry" for no reason because the way you language yourself cannot only reflect the way you feel about yourself, but can also affect the way you feel about yourself. | |