2. Lose the notion that doing good and doing well are mutually exclusive. Too many women believe that the only way they can make a contribution to society is to live like Mother Teresa. There’s no crime in making money while you serve others.

3. Create time boundaries. There’s a saying: Work expands to fill the time available. Be clear about the amount of time you can spend with your patients, clients or customers and still be able to make money. Providing superior service does not mean giving away your time and resources. It’s not the amount of time spent that matters, it’s the quality of the time you give that makes the difference. If your appointment is for 30 minutes, then stick with it. Not only does it keep you on schedule so that you can see the maximum number of people possible in a day, it lets all those people you serve know that you’re equally concerned about their time and not keeping them waiting.

4. Don’t be afraid to say “no thanks.” There are times when our intuition tells us no, no, no and our lips go yes, yes, yes. It’s usually when we’re emotionally involved with the person making the request. If someone makes you feel guilty about not doing what they think is a great idea, hold your ground. You can always say something like, “It’s not that I’m saying it’s a bad idea, I’m only saying I don’t feel comfortable going in that direction at this time.” You don’t even have to give a reason. And say “no thanks” as many times as you have to until the person gets the message.