•    Unpredictability and spontaneity;
•    Creating rules for the sole purpose of breaking them;
•    Not calling;
•    Using sexy words; and
•    Deploying sex as a weapon—sometimes.

Unpredictability and Spontaneity
Human beings are curious. Take advantage of that by keeping your man always wondering. The best way to do this:

1. Always dress sexy, but never in the same style. If you wear a miniskirt one day, go tomboy cute the next and professionally sexy the third.

2. Never call, e-mail or text him in any predictable way. This means call whenever you want to call (within reason) or not at all. Never let him be able to “expect” your call.

3. Be on time for dates and cancel occasionally. Being on time is unusual when it comes to women (sorry, but it’s true), so this will set you apart and get him thinking. And cancel once in a while. You don’t want to be rude and cancel at the last minute. Do this by phone. Calling shows you have balls.